Another year, another revolutionary product is to hit store shelves from Apple Inc.

The recently debuted and highly popular Apple Watch is scheduled for an April 24 release in the United States, and Apple fans are preordering in record numbers. As usual, this new addition to the Apple product family has been a hit with customers even before they’ve gotten their hands on it.

But just how much are customers spending this time on their new Apple product?

Experts are speculating that the Apple Watch will debut with a unique pricing model: exactly how much you should have made as a payment on your college student loans this month.

“We’ve heard a lot of talk from our anonymous sources in the industry,” said Mark Bennett, a guy we found at Best Buy. “But they all agree on one thing: consumers should definitely be spending their money on something more important than some stupid watch.”

Initial reports suggest that your parents will be pissed if they find out you spent that much of their money on a watch.

 “Your father didn’t buy a watch until he got home from the war and had a job to pay for it,” an area mom said to her son when he brought up buying the new Apple Watch. “You don’t even wake up until noon. What the hell do you need a watch for?”

Apple CEO Tim Cook was quick to respond to allegations that students might be going further into debt by buying this product instead of focusing on paying off their student loans.

“At Apple, we’re committed to providing innovative and functional products that make people look and feel successful, and the Apple Watch is no different. Young people may be spiraling into mountains of debt, but they’ll feel successful doing it.”