In early January, Nebraska Governor Pete Ricketts unveiled a new set of cuts to the University of Nebraska-Lincoln as the state tax money continues to decrease. In order to help cover the millions of dollars reduced from the budget, the Nebraska Athletics department will begin selling ad space on all sports jerseys.
The plan to introduce ads to the Cornhusker scarlet and cream jerseys has received major support from businesses across the state and country. Local favorite restaurant, Runza, was the first to sign an ad deal with Nebraska to feature their logo on all Husker jerseys.
“What an honor it is to have the Gold and Green on the best jerseys in the country,” said Runza spokesman Johnny Ponder. “We hope that all student-athletes and fans choose to eat at Runza every day for the rest of their lives. Go Big Red!”
Soon after, the University signed on 44 more ad sponsors, ranging anywhere from Apple to Wendy’s to even the NBA.
“We are so thankful for the outreach from our new sponsors,” said UNL Chancellor Ronnie Green. “We wanted to partner with corporations that not only will give us a lot of money, but also corporations that truly represent what it is to be a Husker. We hope to continue to add a lot more sponsors to our jerseys. That budget gap isn’t going to close itself!”
The newly redesigned Husker jerseys will go on display at the Feb. 25 senior night men’s basketball game against Penn State. Nebraska is also in talks with the NCAA to allow advertisements to be placed on other athletic equipment used by University-sponsored sports, such as football helmets, baseball caps, golf clubs, and bowling balls.