Nabisco, the division of Kraft Foods responsible for the creme-filled cookie the Oreo, has revealed plans for an Oreo cookie in the shape of a Möbius strip, the one-sided geometric figure.

“You know those things you used to make in grade school math class? You take a strip of cardboard and turn one end and tape it together. Boom. One-sided object,” said a spokesman for Nabisco. “So we figured, why not do that with the best cookie in the world?”

Problems were reported early in the process, however. “We had testers who kept turning the little guys over, trying to peel it in half. All that does is make things worse. One focus group went completely insane trying to just get to the creme filling,” said the spokesman.

“We tried putting up signs that forbid licking the creme out. Didn’t work. We tried writing a Sharpie reminder on every tester’s hands, because that stuff never comes off. Didn’t work. Eventually we had to change the wording on the cookie itself from ‘Oreo’ to ‘Please Don’t Peel This Apart, Moron, Love Oreo,’ which finally had the desired effect.”

Perhaps the largest feature touted as part of the new cookies is the ability to dunk your cookie in milk forever. “As long as you’re careful enough to only let one side touch the water, you can’t run out of room. There is always more cookie,” said the spokesman. “At some point we started melting all the creme we weren’t using in the cookies to create high-fat milk. Seriously, it’s gross. You think 2% is bad? Try 200%. That’s a lot.”

Market experts are speculating that Nabisco won’t reap the benefits of its innovation immediately, citing “marketability” and “staying power” as the two primary problems, one study shows.

“Those are code words for ‘nobody knows what the hell a Möbius strip is’ and ‘if you can keep dunking it, why would you ever buy more?'” said a market researcher.

“Nabisco better get it together,” he concluded, taking a swig of creme from his Klein bottle.